Xerox | Social Media

Managed the Xerox Facebook, LinkedIn, Google+, and YouTube pages. Responsible for the experience on each page including design, content published, and engagement with followers. In addition, responsible for all paid media on Facebook and LinkedIn. Targeting individuals based on interests and engagement with the brand.

ACCOMPLISHMENTS
  • Increased Facebook referrals to Xerox.com by 62% YoY, while reducing ad spend by 79%.
  • Increased Xerox Facebook followers by 31% globally.
  • Increased Xerox YouTube subscribers by 38% globally.
  • Scripted and produced 30+ B2B marketing videos.