Fresenius Kidney Care | Portal

Lead product marketing for the launch of the Fresenius Kidney Care Portal for home patients on peritoneal dialysis.

ACCOMPLISHMENTS
  • Built a product brand and messaging platform to sell the benefits of the Portal to home patients.
  • Developed digital content, internal communications, direct mail content and collateral for business development.
  • Increased registered users to over 2,100 in less than 12 months.