Fresenius Kidney Care | My eCube Rounder

Lead product marketing for the launch of My eCube Rounder. A nephrologist tablet application to access patient data and document patient interactions on the go.

  • Built a product brand and messaging platform to sell the benefits of My eCube Rounder to nephrologists.
  • Developed digital content, a testimonial video, internal communications, event content and collateral for business development.
  • Increased registered users to over 800 in less than 12 months.