Experience

About

Kyle Denhoff

Digital strategist with a passion for engaging audiences and driving business results through the use of content, technology, and marketing. A strategic thinker who understands how to develop and integrate digital strategies into broader marketing communications plans. Operates efficiently as a cross-functional group leader and individual contributor. Creative mind who possess excellent oral and written communication skills, able to tell a brand story through short and long form content.

Skills

Digital Strategy

Digital Strategy
Social Media
SEO/SEM
User Experience Strategy
Web Analytics

Experience

Body of Work

Sr. Marketing Manager
Fresenius Medical Care North America

Boston, MA — 2015 – Present

Reporting to the Head of Marketing in a deputy-style role, focused on crafting Fresenius Kidney Care’s approach to digital marketing in North America. Charged with leading the strategic direction of FreseniusKidneyCare.com, social media, paid media and email channels to reach and engage people with kidney disease.

  • Partnered with the Sr. Director of Marketing to launch FreseniusKidneyCare.com in April 2016. Received an expanded role to lead strategy, content, functionality, and analytics of the direct to consumer website. Increased web traffic by 37% YoY.
  • Built the first-ever social media framework for Fresenius Medical Care NA including HR guidelines, governance structure, publishing and listening technology, and channels for the Fresenius Kidney Care brand.
  • Collaborated with the Market Intelligence Team and agency partners to leverage business data to optimize local media campaigns. Ultimately, increasing leads by 32% YoY while reducing cost per lead by 18%.

Social Marketing Manager
Xerox Corporation

Rochester, NY — 2014 – 2015

Engineer of Xerox’s global approach to social media, paid social media, and video content. Managed a social community exceeding
1.5 million members. Tasked with raising brand awareness and driving a qualified audience to RealBusiness.com and Xerox.com.

  • Collaborated with the Content Marketing Team to build a business-to-business content strategy and distribution plan for the Xerox brand, resulting in an increase in both Facebook followers (31%) and YouTube subscribers (38%) YoY.
  • Developed personas to target business decision makers in print production, document management, customer service, transportation, and healthcare. Leveraged personas and various paid social tactics to increase social referrals to Xerox.com by 62%, while reducing ad spend by 79%.
  • Created a series of thought-leadership videos in partnership with the Xerox Events team to drive readership and engagement on RealBusiness.com and the Xerox blogs.

Social Marketing Advisor
Haley Marketing Group

Buffalo, NY — 2012 – 2014

Developed content marketing strategies for staffing firms to attract job seekers and clients looking to hire. Responsible for the execution of 180 blog posts, 14 email newsletters, and 6 social publishing strategies per month. Partnered with copywriters, designers and developers to execute on-going projects.

  • Created the Social Pro service including an internal process, content creation, pricing models, and marketing KPIs.
  • Increased client website traffic by an average of 250% using content, search engine optimization, social media, and email.
  • Collaborated with the Director of Social Media & SEO to present a webinar to over 200 staffing firms (The Science of Social).