How to Optimize a Blog Post

Marketing professionals who are able to optimize content for search engines can separate themselves from those that can’t.

While many marketing pros are able to create great content, it has no value if it never reaches the target audience.

The best way to increase the visibility of your content is through search engines. By optimizing your blog post, you will allow the search engines to crawl your content and index it for search results.

If done correctly, over time you will begin to see an increase in organic visits to your website. By optimizing each blog post, you are leaving another breadcrumb for the search engines to pick up and display in search results.

Here is a short training video on how to optimize a basic blog post:

Once you watch the training video, be sure to make a check list of places to include your target keywords.

Here are 10 places to include your target keyword on your blog post.

  1. Make a list of target keywords using Google’s Keyword Planner
  2. Include the keyword in your Blog Title
  3. Include the keyword in your first paragraph
  4. Use the keyword as an H1 tag introduction
  5. Include the keyword in your call to action
  6. Link the keyword in your call to action to a relevant page on your website
  7. Include the keyword in the Page Title
  8. Include the keyword in the Meta Description
  9. Include the keyword in your Tags
  10. Include the keyword in your page URL