Political Internet Activism

Political Statements on YouTube

Picture yourself a Senator Obama activist early 2008. Senator Obama and his team are looking for a way to persuade society to “vote different.” His campaign is built around change and not following the societal norm. How can you persuade the public to buy into his political image? You decide to use a piece of American nostalgia to persuade the masses.

Philip de Vellis, former employee of Blue State Digital, did just that by creating a mashup of the famous 1984 Apple commercial. By harnessing a piece of American nostalgia and a common societal belief, Vellis was able to use Internet activism to persuade the public. Therefore, showing that Internet activism positively affects political campaigns. Internet activism refers to the use of various forms of electronic media to communicate faster and deliver a statement to the masses.

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