The Last Book I Read

A partner at Rochester based agency, Martino Flynn, once told me that during an interview he would ask the applicant, what was the last book that you read? If the applicant were able to answer, he would hire them. The information super highway of the Internet drives the world, but younger people of my generation tend to forget to open a book. The advice had me thinking, I better be prepared. I took a look in my room and found the last two books I had read and they both have helped steer me in the professional mindset.

The first book by Maxine Paetro titled, How to Put Your Book Together and Get a Job in Advertising, is a manual providing readers tips on breaking into the world of advertising. As a recent communications graduate, I am interested in advertising, marketing, public relations, and social media. Paetro, a former creative executive and recruiter for top New York agencies, breaks down tips in a simple and humorous manner. One thing I distinctly remember from the resume section was, break through the clutter. In the communications world you have to sell yourself as innovative and creative. Paetro believes that you can display your creativity in your resume objective, as long as you keep it simple. One example she gives is, “To use the knowledge I have acquired from my educational background and job-related experience to become a success in Art and Advertising design.” This objective is too drawn out and will fit into a file like every other resume. The next example was, “What I want out of life: a job as a copywriter and a red Porsche.” The objective shows the applicant is creative and has a sense of humor. Keep it simple, and show your creativity to the right employer.

The second book I read was written by Jeff Janssen and titled, The Team Captain’s Leadership Manual. As a former lacrosse player and two-year captain, my coach wanted me to read something he believed to be very useful. The manual mentions the importance of good captains and good leaders on a team. It mentions that every leader must have his or her style. They must be able to lead on and off the field. When translating this to a business perspective, I believe that leaders must lead in the office while also being upstanding individuals in their community. The qualities of leaders within the student-athlete environment will transfer well into the professional work place. There is a competitive drive to work hard, make others better, and reach a goal in every athlete. The professional world is no different.

So next interview when asked, what is the last book that you’ve read? I will have not one, but two answers. I will be able to explain that I understand the importance of creativity, innovation, and leadership in the workforce. What was the last book you read?