March 29th, Lauren Drell of Mashable.com, reported 6 ways to gain new customers through social media. Drell provides valuable information about searching for key words and hash tags via twitter. She emphasizes imagery as a key to gaining others attention. Graphically emphasize your platforms. Also, she believes strongly in personalizing content. Create competitions and thank your followers. Make them feel engaged.

We as media students must stay up to date on trends and content management. We will be asked to communicate with consumers on a personal level because of social media and mobile devices. We must seek out the consumer and communicate effectively. These tips will help us in the future for positions involved with marketing and PR.